The vision of this project is to create more than a brand but to present a lifestyle. Many health and wellness companies akin to Daily Ritual provide conscious products but lack the community that Daily Ritual has cultivated. Establishing a connection and providing interactive experiences will allow the consumer to feel valued and supported on their health journey. Daily Ritual aims to be seen as more of a self-care movement than a health food brand.

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A daily ritual can provide energy and enjoyment along with

efficiency and structure. A ritual is a carefully selected way of doing something that has a sense of purpose and a positive side effect in addition to the straightforward completion of the task. Daily Rituals’ goal is to be a part of your routine to find daily balance.